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VA Partners is growing – announcing our newest team member!

By Mark Elliott & Steve Gruber VA Partners is pleased and excited to announce our newest team member. Jacky Au-Duong will be starting in January 2010 and will be working with us for 4 months as...

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Prospecting is the start of the Path to Sales Success

By Mark Elliott Prospecting is the first phase of the Path to Sales Success.  Successfully completing the Prospecting phase is often half the battle when trying to close an opportunity.  It would...

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Sales and client entertainment…a few thoughts

By Steve Gruber We work with a number of companies who run pretty lean sales and marketing budgets and some ask about bringing prospects or clients to entertainment events like a hockey game, theatre,...

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VA Partners is growing again – new team member

By Mark Elliott & Steve Gruber VA Partners is pleased and excited to announce our newest team member. Carolina Nieto started with us at the end of April 2010 and will be working with us for 4...

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The benefits of working for a start-up company

I have always enjoyed learning, taking on challenges and expanding my knowledge but most of all I love applying my knowledge and experience and seeing how it can impact other people and organizations....

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Copywriting for your Small Business: The Research

By Stephanie Goodman I recently finished reading the book Improve Your Copywriting by J. Jonathan Gabay and found his collaboration of copywriting tips for multiple media platforms very helpful to...

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B2B sales can be more Science than Art

By Mark Elliott Recently I have decided that one of my goals for 2012 will be to help improve the perception of B2B Sales.  Many people have a bad perception of the role and the people in that role....

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Improve your B2B sales research by knowing where to look and what to look for

by Marc DeAmorim Sales can be a challenge but the odds of a successful close can be boosted by understanding your targeted prospect; this requires the daunting task of research to be undertaken.  To...

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Market Analysis: Entrepreneurship 101 Recap

by Marc DeAmorim I recently attended a lecture on market analysis as part of the MaRS Entrepreneurship 101 lecture series. For those unfamiliar with the Entrepreneurship 101 series, it is a free weekly...

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